Press Kit — 2026
Péjú
Oshin
"I make space for things that don't yet have a place — in rooms, in archives, in the imagination."
London · Lagos · Est. 2012 · pejuoshin.com
Péjú Oshin · 2026
Péjú Oshin
About & Audience
Biography
A decade of named work. A practice that refuses to stay in one room.
Péjú Oshin is a curator, writer and creative director whose practice sits at the intersection of art, culture and design. She has held positions at Gagosian (Associate Director) and Tate (Curator, Young People's Programmes), and has worked with the Barbican, Serpentine, Google Creative Lab, Sotheby's and Byredo. She teaches at Central Saint Martins and London College of Fashion, and is the author of Between Words & Space. In 2024 she was named Curator of the Year at the Nigerians in Diaspora Awards. In 2025 she founded Studio Sovereign — a thought-led creative studio working at the intersection of art, culture and heritage. She is a trustee of Iniva and the Yinka Ilori Foundation.
Audience — Instagram @pejuoshin
Followers
8.1K
Boutique, high-value
Views / 90 days
150K+
Accounts reached +243%
Core age
25–44
64.9% of followers
Gender
68%
Women
Top countries
United Kingdom
48.4%
United States
14.1%
Nigeria
6.5%
France
2.3%
Top cities
London
29.6%
Lagos
4.2%
New York
3.8%
Paris
1.1%
Interests
Art · Fashion · Design
Culture · Luxury · Interiors
Why this audience is valuable to brands
The follower count is boutique. The audience is not. It is made up of the curators, collectors, editors, stylists and creative directors that luxury and culture brands are trying to reach — and cannot access any other way. When Péjú endorses something, the people noticing are those with the credibility, platforms and purchasing power to amplify it further. Simultaneous reach across London, Lagos and New York creative scenes is rare for a UK-based voice — and commercially significant for global brands.
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Péjú Oshin
Ways to Work Together
Every collaboration begins with a conversation. These are starting points — shaped to fit your brief, your audience and the work you want to make.
Cultural content
Editorial & Social
Instagram content — reels, carousels, stories
Product or brand editorial feature
Event attendance & social coverage
Gift unboxing with curatorial framing
Best for: brand awareness, product launches, seasonal campaigns
Deep partnership
Creative Direction
Brand or campaign creative direction
Curatorial concept development
Event co-hosting or moderation
Written editorial or catalogue contribution
Multi-platform content strategy
Best for: cultural positioning, exhibition tie-ins, brand storytelling
Knowledge sharing
Speaking & Workshops
Keynote speaking — conferences, panels, in-stores
Private workshops for teams or clients
Guest lecturing — universities & programmes
Podcast and broadcast appearances
Best for: thought leadership, audience education, internal culture-building
How it works
01
Enquiry
Brief, timeline & budget shared
02
Discovery
Conversation to align on vision
03
Proposal
Tailored scope, deliverables & fee
04
Create
Production with review points
05
Deliver
Final assets, reporting & follow-up
A note on enquiries
All partnerships are considered on a case-by-case basis. Péjú works with brands and institutions whose values align with her practice — culture, craft, intentional making and diasporic identity. Rates are available on request. To begin a conversation, email hi@pejuoshin.com with your brief, timeline and budget range.
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Péjú Oshin
The Ecosystem
Five strands, one sensibility. Every strand flows from the same place — diasporic identity, intentional making, and the belief that culture is a material you can work with.
Consultancy · est. 2025
Studio Sovereign
Thought-led creative studio. Strategic direction, exhibition concepts, public programming and cultural production for institutions, luxury brands and artists. The connective tissue of the ecosystem.
studiosovereign.com
Sleepwear · small batch
Objects of Rest
Small-batch pyjamas and sleepwear. Produced between Nigeria and London. Rest as ritual — born from the curatorial project Stillness (2020).
Childrenswear · Ibadan & London
Kekere Studio
Design-led childrenswear rooted in diasporic identity. Born from motherhood and a refusal to settle for the high street. Kekere — Yoruba for small.
Stationery · diaspora pop culture
Studio Editions
Cards, stickers and small paper things for people who grew up between worlds. The studio at play — the most accessible, shareable, giftable entry point.
Personal brand · the source
pejuoshin.com
The person, the voice, the decade of named work. Writing, speaking, teaching, press. Every strand flows from this biography and sensibility.
Brand partnerships & gifting — selected
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Péjú Oshin
Press & Contact
Selected press & interviews
Named as one of five modern-day icons leading where culture goes next
HURS × Levi's — The Women Of, 2024
Made in Nigeria: How Péjú Oshin Became Associate Director at the Gagosian
Zikoko — Profile, October 2024
Liminal spaces and cultural curations
hube magazine — Interview, 2024
Monday Muse — Rites of Passage & the role of the gallery today
The Wick Culture — December 2023
In conversation — Tate to Gagosian & curating Rites of Passage
FLO London — April 2023
Curator of the Young People's Programme at the Tate
Huo Family Foundation — 2022
Bankside: From My Side — Beyond Boundaries & Tate
Better Bankside — July 2021
Curator / Writer / Educator — making & liminal space
Voix Meets Mode — October 2021
Featured in
Speaking themes
hi@pejuoshin.com
@pejuoshin
Website
pejuoshin.com
Studio
studiosovereign.com
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